Overview
This project aims to evaluate the overall quality and user experience of the Stock Analysis feature by examining user opinions, perspectives, and satisfaction levels to identify strengths and areas for improvement.
Challenges
- Understanding the unique needs and behaviors of Thai investors.
- Enhancing the Stock Analysis feature to be both insightful and user-friendly.
- Balancing data accuracy, usability, and educational value for all user levels.
- Building user trust and confidence through localized insights and clear communication.
Solutions
- User Research & Feedback Loops - Conduct interviews, surveys, and usability tests with Thai investors to deeply understand their goals, pain points, and decision-making behavior.
- Localized Experience Design – Adapt the Stock Analysis interface and content to match Thai investors’ preferences, language, and cultural context.
- Data Transparency & Accuracy – Provide clear explanations for metrics, helping users build trust and confidence.
Impact
The project empowers Thai investors by providing clear, insightful analysis tools and introducing exclusive, highly useful graphs unavailable in other products. These innovations shorten the user journey, reduce their research time, and enhance overall efficiency and satisfaction.
Tools:
- Figma
- Useberry
Team:
- UX Designer: Supichaya Bowornwongsathien, Varisara Sungprasit
- UI Designer: Supichaya Bowornwongsathien
RESEARCH STRATEGY:
- Contextual Inquiry
- Usability Testing
- In-Depth Interview
The Process
1. Research Planing
- Grouped users based on investment knowledge into 3 categories: Self-Learner, Follower, and Newbie.
Before
Comparing only the ratio can mislead users because it hides whether the change is driven by one metric decreasing or the other increasing.
After
- Hand-off to UI Designer